Patrick Furlow was born and raised in the small town of Poolesville, Maryland. He completed his degree at The Florida Institute of Technology, earning a B.S. in Business Administration in 2003. Patrick’s experience and background have been in leadership and management within the education field along with account management in the textile and facility services industry. After growing and developing successful business teams, he took the leap from the corporate lifestyle to join Step by Stage Interiors full time as President of Operations in 2018. Being the analytical brain to Anne’s creative brain, he is always focused on detail, organization, and efficiency. Patrick is also a RESA member and has been in the staging industry for approx. 4 years since joining Step by Stage Interiors w/ Anne.
Anne Furlow has always had an eye for design ever since she was young. Having grown up in the frigid ice box of northern Indiana, she followed her passion by attending the International Academy of Design and Technology (IADT) in sunny, warm Tampa, FL, achieving her Associates Degree in Interior Design. She has over 10 years’ experience working for several home builders and remodelers and has been staging since 2009, starting her own business (Step by Stage Interiors) in 2011. In 2010, Anne received her first certification through (ASP) Accredited Staging Professional. In 2018, Anne joined and is also a member of the Real Estate Staging Association (RESA) and holds her RESA PRO designation. She is a certified staging instructor through RESA in the state of Florida.
Her accolades include Polk County Parade of Homes 2011, 2012, 2013, 2018, 2021; 1st and 2nd Place Remodels/Showcase homes, along with receiving the Best of Lakeland award for Interior Design by the Lakeland, FL Awards Program in 2018-2020. Anne has been a feature in prominent local publications and is an accomplished motivator, public speaker, and often a “go-to” person for local realtors in her area who need a competitive advantage that her professional staging business can offer. She has been recognized by RESA as one of the Top 100 Most Influential People in Real Estate Staging from 2019 – 2021. She has locally mentored new home stagers to the industry, helping them with business plans, start-ups, guidance, and resources. She has also been part of the RESA (Real Estate Staging Association) Masterminds retreat/course, helping progress and develop the home staging industry across North America. Anne also serves as a newly elected member of the RESA National Board of Directors.
“Let’s Get Real”
How to Achieve Success in Small and Mid-Size Markets
This RESACON session is geared towards home stagers who have already started and established their businesses looking to take their business to the next level. Mid-level staging companies located in small to midsize markets who are dealing with the everyday struggles and challenges of competing with new staging companies and large, big box staging companies can take away valuable insight to help achieve the next leap, while differentiating themselves from their competitors.
What You can expect to learn during this resacon session:
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Do you know your business?
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Do you know the area you are servicing?
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Marketing
- How to win bids vs. your competition
- Must have resources