Hayden Yates is an accredited Home Staging Professional (ASP® – IAHSP®, RESA®) and Home Stylist in Austin, Texas, and also offers classes in Real Estate and Design Photography. At Simply Splendid, my mission is to bring out the best in your goal to be successful in photo marketing your business and skills. Hayden is a board member of the local Austin Chapters of RESA, as well as board member of the RESA Diversity Committee. Before Covid-19, Hayden conducted photography workshops around the country for the Real Estate and Design Professional, and now also conducts his courses online.
As a filmmaker, Hayden Yates has been involved in documentary and commercial film productions in Paris, Los Angeles, Honolulu and Austin for over 20 years. He has also taught Digital Film Production full time at the Art Institute of Austin. In 2017 Hayden released his first feature documentary film, A Force in Nature: Jóhann Eyfells, which gained recognition at several film festivals, including “Best Doc” at the Hill Country Film Festival in Texas and DIY Film Fest in Santa Monica, CA. He is currently producing two feature length documentaries at the moment
The Why’s and Why Not’s of Photography
Photography in the staging industry is one of the least understood forms of communication, yet one of the most powerful ones, that can be used for many different purposes, such as Advertising Art, Propaganda, Archival and History, and Personal Self Expression.
It’s important to understand the different unique motivators and reasons why a photograph is taken in Design, Real Estate, Social Media or Staging. As well as understanding the difference between High and Low Production Value, and how each has its own unique form of expression that can both be beneficial in your own visual campaigns or showcase.
After learning the Why’s of photography in our industry you’ll be able to better evaluate your audience, and understand HOW to VISUALLY communicate to them better, and avoid some of the pitfalls of ‘bad’ photography.
What You can expect to learn during this resacon session:
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How to understand the whys and why nots of Real Estate Photography
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Be able to understand the whys and why nots of Staging, Portfolio and Styling Photography
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How to understand the whys and why nots of Social Media Photography
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How to understand the whys and why nots of Design Photography
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How to understand the whys and why nots of Print Photography
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How to understand Production Value
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Evaluating who is your audience