Since launching her award winning staging company in 2004, Successful Staging, Bobbie McGrath has staged and/or consulted on over 8,000 properties. Since the first day in her business, Bobbie has focused on educating everyone on the distinct marketing advantage staging provides. She has sought any tool or technique which would allow her to better convey these advantages to sellers, Realtors, and fellow stagers. Her resulting communication techniques have led to presenting at the RESA International Conference, speaking and training Realtors and Home Stagers in Australia, Canada, China and the U.S. She has also been a repeat featured guest on many top rated home staging podcasts.
Being named numerous times as one of the “Top Ten Home Stagers of the Year – Occupied, USA™” and “Most Influential” by her peers, Bobbie has created the “2019 RESA Most Innovative Product or Service of the Year” the Occupied Consultation Specialist® course. OCS students report feeling “more confident” and “empowered”” once they complete her course. Home sellers use words such as “great communicator,” “positive,” and “magical” when describing their experience when experiencing her time tested techniques.
Bobbie McGrath’s focus on the occupied side of the business has allowed stagers in both small towns and large cities to partner with Realtors who understand the unmistakable marketing advantage staging brings to the table. In fact, RESA’s 2019 Real Estate Agent of the year, Lee Goldstein, insists that each and every one of clients meet with Bobbie as an integral part of his highly effective marketing plan. RESA’s 2021 Real Estate Agent of the year, Sonya May, collaborates with Bobbie for each of her listings which has led to her being named one of the top producers within Cary, NC. Creating strong agent connections and attention to detail has been a hallmark of her business for years!
Building a Strong Consultation Based Business!
Can a consultation based business, anchored within the occupied side of the staging world, really work?
Bobbie McGrath is here to say, “Yes, it can!”
As a solopreneur, can you really make it without lots of inventory, warehouse and delivery truck?
Bobbie is here to say, “Yes, you can!”
Join, Bobbie McGrath, as she lays out, step-by-step, the foundations of what it takes to create your own effective, eagerly sought after and highly successful consultation based business.
After eighteen years of applying the lessons learned as she staged and/or consulted on well over 8,000 homes while working with hundreds of agents and thousands of homeowners, Bobbie will share how specializing in outstanding consultations, without the pressure of selling additional services, CAN provide you with a successful business.
Additionally, Bobbie McGrath will share how to offer your additional services in such a way that you will be seen as a problem solver and not a heavy handed salesperson. Your understanding of what the client is going through and how you can help ease the way will help you be seen as the “go-to” stager in your area…all without the weight of juggling inventory, transportation and scheduling teams of people.
Yes, you can talk your way to a highly successful occupied home staging business!
What You can expect to learn during this resacon session:
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Creating your business model on the foundation of a strong consultation.
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Creating your internal list of services that allow you to focus on, specialize and market to your key audience.
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Walk away confident in the knowledge that you can determine how YOU want to run your business and not reacting to “what you are supposed to do”.