Shell Brodnax is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA® is a 501 (c) (6) tax-exempt non-profit trade association for professional real estate stagers. As an expert leader, visionary, author, business strategist, global speaker, and expert on real estate staging Shell is one of the real estate industry’s most sought-after speakers.
For over a decade, Shell has worked to advance professional and excellence in real estate staging by creating the trade association for professional real estate stagers, RESA®. Through her work at RESA® Shell has created, an Internationally recognized accreditation system for CORE business staging training providers, an MCE program for real estate agents, the home staging industry awards, RESACON annual conventions, RESA-Connect events, as well as a united network of professional real estate stagers that includes over 2,100 members, 50 chapters and 250 leaders.
Shell co-authored Amazon’s best-seller: Home Staging: The Power That Sells Real Estate. The book is a guide to getting the best price for your property, whether you are a homeowner, agent, or investor. This book covers the whole process, giving expert advice from professional home stagers. It also covers the wide range of houses that are on the market and how to appeal to the right kind of buyers for your home.
Shell’s accolades include the Central Valley’s Women’s Council of Realtors Businesses Woman of the Year, the Staging & Design Network Leader of the Year, a two-time Stevie award for Women in Business finalist, and the host of Stager Talk, a real estate staging podcast.
Shell Brodnax is a motivating and thought provoking business strategist who has helped thousands of real estate entrepreneurs navigate the obstacles that are holding them back as well as to realize their own potential. Shell teaches entrepreneurs to leverage the law of attraction and the power of focus combined with their natural talents and passion for their businesses in order to achieve the business they desire. Shell’s no-nonsense direct approach allows her clients to take a step back from their business and really “see” what work needs to be done to get to the next level, then Shell helps them outline the strategy to make it happen.
Teaching Agent CE Classes to Raise Your Credibility and Impact Your Local Market
Do you want to gain more agent clients without having to go into sales pitch mode?
Do you want to make an impact on your local real estate market?
Do you want to raise your professional credibility?
If you answered yes, then this is the session for you! Learn about the RESA Staging to Sell, What Every Agent Should Know CE Program. The program teaches agents everything they need to know about staging, including why they should rethink doing it on their own, while elevating your credibility as a real estate CE instructor.
What You can expect to learn during this resacon session:
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Who you can partner with.
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What it takes to be an instructor.
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Where you can teach classes.
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Why teaching CE sets you apart in your field.
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How educating agents will elevate your professional credibility and help grow your business without a sales pitch.